Your GDPR-proof marketing activities
Compliance with regulations and protecting our customers is important to us. For this reason, all the contacts in our database comply with the regulations in force at European and national level.
The regulatory context of the GDPR did not limit direct marketing activities but only helped to clarify the operating context of the subjects
The procedures adopted by DataTarget and the types of data processed are fully compliant with the GDPR and national regulations.
The DataTarget Database
Our Database currently contains over 8,000,000 registries of companies, associations and freelancers, both Italian and international.
The database consists of 2 types of contacts / data:
- Legal Person (Full Legal Person)
The legal person typology represents more than 70% of the total number of contacts that make up our Database. The legal entity type includes companies, associations and entities with various forms of composition (Spa, Srl, Snc, Sas etc.) and generic contact data (e.g. info @) or department (e.g. marketing @, sales @ , etc.).
These subjects are clearly excluded from the protection of the Regulation based on what is reported in the Recital 14
"This Regulation does not cover the processing of personal data which concerns legal persons and in particular undertakings established as legal persons, including the name and the form of the legal person and the contact details of the legal person."
In order to guarantee the quality of our database, we nevertheless provide for these subjects to apply the Universal Rights of information, verification, updating and removal. - Legal person with natural person contact data
The legal entity type with personal data is present in our databases in a limited way.
Contact data that identify the "natural person" fall into this type, for example: paolo.rossi@datatarget.uk p.rossi@datatarget.uk or paolo.rossi@gmail.com
In the first two cases, the person is clearly associated with the company activity while the third example clearly identifies the "natural person" even beyond his professional status. The third case is that in which freelancers (not associated firms) frequently use, even if for business purposes, contact details "natural person".
It is possible to carry out direct marketing activities for the 3 examples based on the following considerations:- If the email address (or name and surname, position, etc.) has been conferred by the subject, indicating it as contact data for its activity, the same action clearly makes them fall within the exclusion of Recital 14 .
- If instead (beyond the intentions of the contributor) you want to consider these data as referring to the "Natural Person", the right to treatment is ensured by two other Recitals of the Law: 47 and 70. 47 in conclusion indicates :
The processing of personal data for direct marketing purposes may be considered as carried out for a legitimate interest.
So, if the legitimate interest is aimed at direct marketing, the processing of this type of data is allowed. In this case, however, the insurance of the rights of the interested party is no longer a choice, but an obligation. This means clearly informing the recipient of the treatment and its purposes, ensuring that they exercise their rights. The transmission of the information is the very occasion in which to present your business and the object of any promotion.