Whatever the origin and nature of the data is, the regulations set that the "consent" is not transferable: for this reason to use a database of contacts purchased from third parties, it's necessary the feedback and consent for sending further promotional communications.
The request for consent is part of the Permission Marketing that, while remaining in full compliance with the legislation on Data Protection, allows companies wide margins on the choice of content and creativity.
The Regulation (EU) n. 2016/679 (known as GDPR) also introduced the concept of "legitimate interest" of the holder as a legal basis on which to assess the lawfulness of the processing of personal data adding that "it may be considered legitimate interest to process personal data for direct marketing purposes".
The sending of information regarding the processing of personal data (GDPR for Europe and/or National Laws) in which is required the consent for sending promotional material, is the opportunity to:
- Introduce the product or service you're going to propose into possible further communications
- Characterize the message with your corporate image
- Allow more insights through a link to your website or product/service
- Include all the ways in which you can be contacted
We advise you to keep the character of your message purely informative, limiting the commercial emphasis.